'Throwaway Generation' Music Video

First shoot of this year came early on, as it was actually planned from December last year. I've really fallen in love with shooting music videos, and this one is by far my favourite. Director/editor Alex Fountain got me on board as the cinematographer for the Flowvers 'Throwaway Generation’ music video after I worked as a camera assistant on a couple of other projects of his before.


I shot this video using a Sony FS7 with a wide range of glass including a Sony PowerZoom, a Sigma 18-35mm, Samyang VDSLR Primes, a vintage Helios 58mm, and a fisheye lens for the skateboarding segments. At times there was another FS7 as the B camera operated by my 1st AC Oliver Mills, and a Sony a6300 as the C camera for the 3D parallax effect (which can be seen in the video at 0:59).

The whole video is full of energy which perfectly fits the youthful feel of the song, hence why I shot most of it handheld. It was such a fantastic experience just running around with the camera around the band performing, riding the motorbike and skateboards... so much adrenaline! And during this whole time, I knew I could rely on Oliver pulling focus remotely using my setup with the Tilta Nucleus Nano and the Hollyland Mars 400S TX/RX, props to him for keeping the subjects in focus with so much movement involved!

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For the most part, I shot this with available lighting, thanks to the weather being overcast for all our exteriors! The moving portraits of the band members staring down the lens were lit with a small RGB LED panel. The most exciting part light-wise was the performance segment which we shot in an empty warehouse. Luckily, there was a scaffolding tower which came in handy when we rigged some Arri 300W lamps to the metal structure above, creating this spotlight-type pool of light. That whole look was completed with the whip-pan dolly move that introduces the space, and the Tiffen Warm ProMist which softened up the image and gave it a retro feel.

The experience as a whole was amazing, creating this over the span of two days, working with such great crew and talent. This was such a fun project to shoot and I think it's some of my best work!